Design agency Further has won the top award in the public sector branding section of the Transform Awards, for the naming and development of the King’s Health Partners brand.
The King’s Health Partners name and visual identity - a rainbow representation of genetics and the multi-cultural people of London - supported by the phrase ‘Pioneering better health for all’ - is truly ground-breaking in its field.
Sally Lingard, Director of Communications at King’s College Hospital NHS Foundation Trust, commented; “We wanted the King’s Health Partners brand to be distinctive in both the academic and healthcare fields and to reflect the values of the organisation - its unique population and its bench to bedside translational research approach. Further’s design, with its references to DNA, was a perfect fit and will definitely help build awareness of our new Academic Health Sciences Centre. ”
Further’s client partner Chris North commented; “King’s Health Partners is a uniquely comprehensive Academic Health Sciences Centre. We are proud to have created an equally powerful and unique brand for this great organisation.”
For further information about the Transform awards visit: www.communicatemagazine.co.uk
Ends
Notes to editors
For more information, please contact Anna Mitchell at Further on 0207 543 2000 or email: anna.mitchell@furthercreative.co.uk or Kami Paulson at King’s Health Partners on 020 7188 4058 or email: kingshealthpartners@kcl.ac.uk
King’s Health Partners
King’s Health Partners Academic Health Sciences Centre (AHSC), is a pioneering collaboration between King’s College London, and Guy’s and St Thomas’, King’s College Hospital and South London and Maudsley NHS Foundation Trusts.
King’s Health Partners is one of only five AHSCs in the UK and brings together an unrivalled range and depth of clinical and research expertise, spanning both physical and mental health. Our combined strengths will drive improvements in care for patients, allowing them to benefit from breakthroughs in medical science and receive leading edge treatment at the earliest possible opportunity.
For more information, visit www.kingshealthpartners.org
About Further
Further is the new name for the recently merged branding and reporting agency, FHD, part of Fishburn Hedges Group, and specialist corporate reporting firm, Pauffley. Aiming to help clients go further by communicating better, Further builds brands, reports on performance and makes communications work harder for many leading businesses and public sector bodies.
About the Fishburn Hedges Group
The Fishburn Hedges Group includes Further, corporate PR business Fishburn Hedges, consumer PR business Seventy Seven and digital marketing agency Brew. It is a wholly-owned subsidiary of advertising and marketing services group Abbott Mead Vickers Group and of Omnicom, the US-quoted communication group. The firm has achieved a top 20 placing in the Financial Times’ ‘Best Companies to work for’ for each of the last seven years.
For more information about Further, please see www.furthercreative.com
